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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 38,170원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,510원

Poke the Box (Hardcover)
Godin, Seth
 17,920원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives (Paperback)
앨빈 토플러. 하이디 토플러 지음 / doubleday
20,080원(20%off)/1,010점
2.  
 
Stumbling on Happiness (Paperback)
대니얼 길버트 지음 / Vintage
20,080원(20%off)/1,010점
3.  
 
Competing Against Luck: The Story of Innovation and Customer Choice (Paperback)
클레이튼 M. 크리스텐슨 / HarperBusiness
22,400원(20%off)/1,120점
4.  
 
Marketing 6.0: The Future Is Immersive (Hardcover)
필립 코틀러 / Wiley
31,620원(35%off)/320점

5.  
 
Undue Hate: A Behavioral Economic Analysis of Hostile Polarization in Us Politics and Beyond (Paperback)
Daniel F. Stone / MIT Press
41,400원(20%off)/2,070점
6.  
 
Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days (Hardcover)
Joey Coleman / Portfolio
40,010원(20%off)/2,010점
7.  
 
Desnudando La Mente del Consumidor: Consumer Insights En El Marketing / Undressing the Consumer's Mind: Consumer Insights in Marketing (Paperback)
Cristina Qui?nes / Planeta Publishing
25,380원(18%off)/1,270점
8.  
 
Why You Buy (Paperback)
Lorne Tepperman / Rock's Mills Press
35,280원(18%off)/1,770점

9.  
 
Meaningful Measurement of the Customer Experience, 2nd Edition (Paperback)
/ Independently Published
26,850원(18%off)/1,350점
10.  
 
Why Malaysian Consumers Prefer Online Purchases (Paperback)
Jun Yew Goh / Independently Published
21,190원(18%off)/1,060점
11.  
 
Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges (Paperback)
Saloomeh Tabari / Routledge
65,590원(18%off)/3,280점
12.  
 
Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges (Hardcover)
Saloomeh Tabari / Routledge
239,380원(18%off)/11,970점

13.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
52,780원(10%off)/1,590점
14.  
 
Anti-Consumption: Exploring the Opposition to Consumer Culture (Paperback)
Helene Cherrier / Routledge
70,900원(18%off)/3,550점
15.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
43,820원(18%off)/2,200점
16.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
26,850원(18%off)/1,350점

17.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
62,080원(10%off)/3,110점
18.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
62,080원(10%off)/3,110점
19.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
62,080원(10%off)/3,110점
20.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
63,810원(18%off)/3,200점

21.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
239,380원(18%off)/11,970점
22.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
62,080원(10%off)/1,870점
23.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
49,480원(18%off)/2,480점
24.  
 
New Directions in Behavioral Pricing (Hardcover)
Chezy Ofir / World Scientific Publishing Company
124,470원(18%off)/6,230점

25.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
248,380원(10%off)/7,460점
26.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
558,720원(18%off)/27,940점
27.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
459,700원(18%off)/22,990점
28.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
380,350원(10%off)/11,420점

29.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
459,700원(18%off)/22,990점
30.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
59,390원(18%off)/2,970점
31.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,340원(18%off)/1,770점
32.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
217,330원(10%off)/6,520점

33.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,550원(18%off)/630점
34.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
108,650원(10%off)/3,260점
35.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
26,850원(18%off)/1,350점
36.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
620,980원(10%off)/18,630점

37.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,270원(18%off)/1,420점
38.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
65,050원(18%off)/3,260점
39.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
260,660원(18%off)/13,040점
40.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
79,770원(18%off)/3,990점

41.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
225,190원(18%off)/11,260점
42.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
70,900원(18%off)/3,550점
43.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
248,380원(10%off)/7,460점
44.  
 
Marketing Mastery: Winning Strategies for Driving Sales and Growth (Paperback)
M. K. Arman / Independently Published
21,190원(18%off)/1,060점

45.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)
주셉페 스틸리아노 / Ascent Audio
64,990원(18%off)/3,250점
46.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (Audio CD)
필립 코틀러 / Ascent Audio
65,050원(18%off)/3,260점
47.  
 
HOW DO YOU LIKE IT? Customer Services: Standardisation or Personalisation?: New Edition (Paperback)
Victoria Schaal / Independently Published
12,710원(18%off)/640점
48.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Hardcover)
Caroline Bremner / Kogan Page
229,140원(18%off)/11,460점

49.  
 
Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries (Paperback)
Eliyathamby A. Selvanathan / Routledge
70,900원(18%off)/3,550점
50.  
 
The Routledge Handbook of Digital Consumption (Paperback, 2 ed)
Rosa Llamas / Routledge
77,990원(18%off)/3,900점


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